We will remember 2010 as a year in which our interaction with technology—and with each other—evolved because of the widespread adoption of social media and the use of innovative mobile computing devices. We are dependent on smart devices—just ask anyone who has lost their iPhone or BlackBerry. And whether you’re using a mobile device or a laptop or desktop computer, you’re likely to use social networks more than ever. This new technology changes the way we communicate with our friends, colleagues and customers. This not only revolutionizes the way we live our lives, but also blurs the lines that define the way we run our businesses and use and share information. Today, users are the content. Driving the growth, and at the same time being driven by it, the explosion in mobile computing is expanding the impact of the social web. And, the way that content is shared and accessed is now the core of a new global culture, affecting and combining the spheres of personal and business life.